Impossible Foods, Beyond Meat and Don Lee Farms are just some of the brands that have launched entirely plant-based burgers that "bleed" beet juice—now, Danish manufacturer Naturli’ Foods is launching a unique new option of its own.
The Naturli’ Foods mock meat also boasts beetroots, but its beef-like grounds boast an unconventional ingredient list of almonds, tomatoes and porcini mushrooms—as such, the vegan burger patty is rich with umami flavors and a meat-like texture.
While offering novel options to vegan and vegetarian consumers, a number of brands are creating hyperrealistic mock meat products that appeal to those who are still eating meat, or may be swayed to make the switch to a plant-based lifestyle based on ethics over their desire to eat meat. As Naturli’ Foods puts it: "We’ve developed this product assuming that many people want to eat plants instead of animals, but are afraid of compromising on flavor and maybe even missing out on their favorite dishes such as lasagne or burger patties."
Bleeding Mushroom Burgers
Naturli’ Foods' Makes "Meat" with Almonds, Tomatoes & Beet Juice
Trend Themes
1. Plant-based Meat Alternatives - As consumer demand grows for meat alternatives with realistic textures and flavors, innovative companies like Naturli’ Foods are using unconventional ingredients to create unique and tasty options.
2. Hyperrealistic Meat Substitutes - With more people adopting plant-based lifestyles, there is a growing need for mock meat products that have the same texture and taste as real meat, creating a market opportunity for companies like Naturli’ Foods.
3. Innovative Vegetable-based Burgers - The success of brands like Impossible Foods and Beyond Meat in the plant-based meat industry demonstrates that there is room for more innovative vegetable-based burger options, like Naturli’ Foods' bleeding mushroom burger.
Industry Implications
1. Food Industry - The trend towards plant-based meat alternatives presents an opportunity for food manufacturers to invest in innovative products that satisfy the growing demand for these products.
2. Vegan and Vegetarian Markets - Companies like Naturli’ Foods can appeal to the increasing number of consumers who are looking for plant-based meat alternatives that are both healthy and satisfying, creating a new market for vegan and vegetarian lifestyles.
3. Fast Food Industry - As companies like McDonald's and Burger King add plant-based options to their menus, there is an opportunity for innovative plant-based meat substitute companies like Naturli’ Foods to partner with fast food chains and expand their market reach.