Tesco has announced it will be ditching multipack plastic wrapping packaging for its private label drink products to reduce its use of the material in favor of more sustainable alternatives.
The brand will start with its private label carbonated drinks, which will save roughly 12-million pieces of plastic on a yearly basis before moving onto additional drinks in the fall. The update will see multipacks offered freestyle and thus allow consumers to mix and match some of their favorite flavors.
Tesco Head of Packaging Development Johnny Neville commented on the elimination of multipack plastic wrapping saying, "Customers are focused on getting great value right now, but they still want to use less plastic. Not only is this move great news for the environment but it will also offer customers more choice and flexibility when it comes to fizzy drinks – at no extra cost. It could even work out much cheaper for customers who want a variety of drinks."
Plastic-Free Private Label Packaging
Tesco is Ditching Multipack Plastic Wrapping for its Drinks
Trend Themes
1. Sustainable Packaging - Companies can explore alternative eco-friendly materials and methods of packaging to align with consumer demands for eco-consciousness.
2. Customizable Packaging - Offering consumers the ability to personalize and mix and match products in packaging can increase consumer engagement and satisfaction while reducing waste.
3. Plastic Reduction - Eliminating excess plastic usage and replacing it with sustainable alternatives can be a major selling point for environmentally-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industries can benefit from exploring alternative, biodegradable packaging options that align with consumer values and reducing plastic usage.
2. Retail - Retailers can prioritize the adoption of sustainable packaging practices across their store brands and for their own brand products to reduce plastic usage and align with eco-conscious consumer demands.
3. Consumer Goods - Consumer goods companies can capitalize on sustainable packaging innovations and cost-cutting benefits by adopting plastic-free or reduced usage options for their product packaging.