No matter how many vegetables you put on top of a pizza, indulging in a slice often feels like you're eating junk food—so Domino's South Korea is helping consumers reshape their thoughts with its new multigrain pizza.
The '15 Kinds of Multi-Grain Dough Sweet Potato Pizza' is as straightforward as it sounds, made with a crust of ingredients like barley, black rice, brown rice, white beans, perilla and more. The top of this pizza contains a pureed sweet potato and pumpkin mousse, garnished with almonds, bacon, cheese and parsley. The multigrain pizza is being promoted from a health perspective, noting the vitamins, minerals and fiber that will help to aid with digestion and the maintenance of good health.
Whether it's introducing an exotic stuffed pizza crust, unusual toppings or new ways to order pizza, Domino's always proves to be on the forefront of delivering what will delight consumers.
Healthy Multigrain Pizzas
Domino's Korea's Sweet Potato Pizza Crust Contains 15 Different Grains
Trend Themes
1. Multigrain Pizza - Disruptive Innovation Opportunity: Explore the use of unique and nutritious grains in pizza crusts to cater to health-conscious consumers.
2. Health-focused Fast Food - Disruptive Innovation Opportunity: Develop healthier fast food options, like Domino's multigrain pizza, to cater to consumer demand for nutritious choices on-the-go.
3. Innovative Pizza Toppings - Disruptive Innovation Opportunity: Experiment with unusual and exotic toppings on pizzas to offer unique flavor experiences and differentiate from competitors.
Industry Implications
1. Fast Food - Disruptive Innovation Opportunity: Reimagine traditional fast food menus to include healthier options and capitalize on the growing trend of health-conscious eating.
2. Food Delivery - Disruptive Innovation Opportunity: Develop innovative delivery systems or technologies to ensure pizza and other fast food products are delivered with optimal quality and freshness.
3. Snack Food - Disruptive Innovation Opportunity: Create nutritious and convenient snack options, like multigrain pizzas, to cater to the increasing demand for healthier snacking alternatives.