Jordan Brand gives the Air Jordan 1 Elevate sneaker model a new stark tonal update with the latest Multi-Color colorway palette to join the roster for the season. The color-blocking design is made up of hues including white, light blue, navy blue, yellow, red, green, and pink all throughout the upper of the shoe.
It is complete with a black tonal Swoosh branding on the lateral side and it all rests on top of white leather for a bold look. The black Wings logo can be seen at the heel and it has a cork insole inside to add comfort. The platform sole that is true to the silhouette is complete in white and has a black outsole to round it all out.
Colorfully Blocked Low-Cut Sneakers
The Air Jordan 1 Elevate Gets a Multi-Color Colorway Palette
Trend Themes
1. Multi-color Sneakers - Opportunity to disrupt the athletic footwear industry with more colorful and unique designs.
2. Color-blocking Fashion - Opportunity to disrupt the fashion industry with use of bold, contrasting colors and patterns in clothing and accessories.
3. Personalized Design - Opportunity to disrupt the retail industry by offering customized and unique products based on individual customer preferences.
Industry Implications
1. Athletic Footwear - Industry can explore the use of diverse and colorful palettes for shoe designs to cater to diversified consumer choices.
2. Fashion and Accessories - Industry can explore the use of color-blocking and contrasting textures to create unique fashion products.
3. Retail - Industry can explore the possibility of offering personalized services to customers like customized clothing and accessories to increase customer satisfaction.