The Displax Pad is a large multi-touch system that's using a rather suggestive campaign to advertise its displays. The commercial has women admitting "It's just like my husband's... but much bigger" and men making the same kind of admissions, sheepishly stating "It's bigger than mine."
But before you can get carried away with dirty thoughts from these less-than-innocent remarks, the video launches into a description of the Pad itself. The Pad's large scale makes it ideal for public spaces, and just like a tablet that's been supersized, it responds to a range of touch-based gestures with ease. With sizes starting from 40" and reaching 65", the display system is most likely bigger than any tablet or touchscreen you own, so there's some truth to the seemingly suggestive statements.
Sensual Oversized Tablet Ads
The Displax Pad Multi-Touch System Boasts Its Size
Trend Themes
1. Sensual Advertising - Disruptive innovation opportunity for marketers to grab attention with suggestive ads.
2. Oversized Displays - Disruptive innovation opportunity for companies to create larger-than-life touch screens to be used in public spaces.
3. Multi-touch Interaction - Disruptive innovation opportunity for companies to develop interactive displays that recognize a range of touch-based gestures.
Industry Implications
1. Advertising - Disruptive innovation opportunity for ad agencies to come up with creative campaigns that push boundaries while staying within ethical limits.
2. Digital Signage - Disruptive innovation opportunity for companies to create and install large touchscreen displays in public spaces to display information and interact with customers.
3. Interactive Technology - Disruptive innovation opportunity for tech companies to develop advanced multi-touch systems that go beyond traditional touchscreens.