According to their website, Obscura Digital has developed proprietary software that allows them "to turn virtually any surface into a full-motion video canvass", including even buildings and walls. Well, someone decided to have a little fun with this technology and retrofit their "multi-touch" wall into a wall-sized Missile Command game!
Implications - This kind of technology could be put to a multitude of new uses from entertainment, to gaming and (most lucratively) to advertising. The ability to project marketing upon any surface that can be instantly changed is definitely an idea with a whole lot of potential, and the fact that it wouldn't require the need to be taken down and replaced would make it a whole lot more convenient.
Touch-Screen Old School Games
Multi-Touch Missile Command
Trend Themes
1. Interactive Projection Mapping - The use of interactive projection mapping technology has the potential to revolutionize the entertainment, gaming, and advertising industries by turning any surface into a customizable, immersive experience.
2. Multi-touch Surfaces - The integration of multi-touch technology into large surfaces like walls opens up opportunities for innovative gaming experiences and interactive installations in various sectors.
3. Dynamic Advertising - Using dynamic projection technology to project marketing content onto any surface creates new possibilities for engaging and impactful advertising campaigns.
Industry Implications
1. Entertainment - The entertainment industry can leverage interactive projection mapping and multi-touch surfaces to create immersive, interactive experiences for audiences in amusement parks, museums, and other venues.
2. Gaming - The gaming industry can explore the potential of using multi-touch surfaces for large-scale gaming experiences, providing players with a unique and interactive gameplay environment.
3. Advertising - Dynamic advertising utilizing interactive projection mapping can transform static surfaces into attention-grabbing marketing platforms, offering advertisers new ways to engage consumers in a memorable and interactive manner.