Seattle-based clothing retailer Tommy Bahama recently opened a multi level restaurant, bar and clothing store in Waikiki. This unique collaboration of boozy beverages and fashionable clothing is an example of how retailers can combine two elements to create one cohesive experience.
The multi-level restaurant is located inside a three storey building and uses the different levels to separate it bar, eatery and retail clothing shop. Consuming a total area of 19,000 square feet, Tommy Bahama utilizes every inch of its new retail space. The rooftop is home to the bar where there is a built-in sandbox patio. The middle level of the building is the restaurant and the lower level is the retail shop.
This unique experiential shop and dining space offer guests the opportunity to check out some unique fashions and accessories before indulging in the restaurant's fresh food menu. Consumers are then encourages to end the night on the rooftop with one of the brand's signature cocktails and a panoramic view of Honolulu.
Tropical Bar Retailers
This Multi Level Restaurant and Retail Shop Creates a Relaxing Atmosphere
Trend Themes
1. Multi-level Retail Spaces - Creating multi-level spaces that combine retail, dining and entertainment experiences to provide consumers with a unique and cohesive experience.
2. Experiential Retail - Merging retail and dining experiences to offer customers the opportunity to explore products before enjoying a fresh food menu in-store.
3. Combined Retail and Hospitality - Integrating retail and hospitality elements to provide consumers with an immersive experience that includes shopping, dining, and entertainment.
Industry Implications
1. Retail - Retailers can create multi-level spaces that offer a unique and immersive shopping experience combined with dining or entertainment to attract customers.
2. Hospitality - Hospitality businesses can partner with retailers to create experiential spaces that allow guests to shop for products while enjoying dining or entertainment offerings.
3. Food and Beverage - Restaurants and bars can collaborate with clothing retailers, offering guests the opportunity to explore fashion items and accessories before enjoying a meal or drinks.