Just in time for the summer season to roll around the corner, Nike introduces a new tonal iteration of the signature Air Max Flyknit Racer model in a multi-color finish. This marks the second version of the shoe, which is a hybrid design that blends together the 2012 Flyknit Racer and the Air Max Pre-Day sneaker model.
It is made up of a lightweight knitted upper that rests on top of a revised sole unit held together with paneling accents. The Flyknit upper is made up of colorful hues that feature black, Pink Blast, Photo Blue, and Ghost Green together. It rests upon matte black leather materials that panel throughout the eye stays and the heel counter sections. The Swoosh branding on the lateral side is also applied via knitting.
Colorfully Knitted Running Shoes
Nike's Air Max Flyknit Racer Sneaker Gets a Multi-Color Makeover
Trend Themes
1. Multi-color Athletic Footwear - The emergence of tonal athletic footwear with bright and bold hues present a disruptive innovation opportunity for companies to produce unique and trendy designs that appeal to consumers.
2. Hybrid Sneaker Design - The blending of different sneaker models to create a hybrid design presents a disruptive innovation opportunity for companies to introduce new styles and functionalities.
3. Knitted Upper Materials - The utilization of lightweight, knitted materials for sneaker uppers presents a disruptive innovation opportunity for companies to produce comfortable and breathable footwear that appeals to consumers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry has a disruptive innovation opportunity to introduce new designs, materials, and technologies to appeal to a wider consumer base.
2. Fashion - The fashion industry can capitalize on the trend of multi-color athletic footwear by incorporating these designs into streetwear and casual styles.
3. Textile Manufacturing - Textile manufacturers can take advantage of the trend of knitted upper materials by perfecting and improving the production and development of these materials for use in various industries.