Models Lindsey Wixson and Frida Gustavsson appear in this fun and vibrant campaign for the Mulberry Spring Summer 2012 collection. The campaign, snapped by British photographer Tim Walker, was captured at Brighton Pier and features a slew of whimsical props, including giant melting ice cream cones and colorful sticks of rock.
This bright, playful and retro shoot is perfect for showcasing the pieces from the Mulberry Spring Summer 2012 collection, which includes fun and colorful fashion like coats, bags and shoes in bold, sunny yellow and a maxi dress designed with candylike colorblocking. Grounding the more vibrant hues are classic totes, shorts, skirts and tops in neutral camel tones.
The Mulberry Spring Summer 2012 campaign features creative direction by Emma Hill, styling by Edward Enninful and Ronnie Cooke Newhouse and her team, hair by Malcolm Edwards and makeup by Val Garland.
Giant Dessert Pier Photography
Mulberry Spring Summer 2012 Campaign is Whimsically Sweet
Trend Themes
1. Fun and Vibrant Campaigns - Opportunity for brands to create visually engaging and playful campaigns with whimsical props.
2. Colorful Fashion - Increasing demand for bold and vibrant fashion pieces, such as coats, bags, and shoes, in sunny yellow and candy-like colorblocking.
3. Retro-inspired Shoots - Customers' interest in retro aesthetics creates opportunities for brands to capture the nostalgia in their visual campaigns.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage colorful and playful campaigns to attract customers and showcase their vibrant collections.
2. Photography and Creative Services - Photographers and creative agencies can offer their services to brands looking to create fun and visually captivating campaigns.
3. Cosmetics and Beauty - Makeup artists can explore retro-inspired looks for brands' campaigns to align with customers' interest in nostalgia and vintage aesthetics.