Mr. Kipling worked with Robot Food on the creation of redesigned packaging for its festive Halloween cakes: Chocolate & Slime Slices and Toffee Terror Whirls.
The brand found that it had an opportunity to make itself stand out in an "otherwise stale cake category" within the Australian market and turned to bold, attention-grabbing colors and silhouettes for its refreshed packaging designs. While the slim cake box designs do use some of the most recognizable colors of the season, other seasonal motifs were modernized for a fresh look.
The sophisticated seasonal packaging from Mr. Kipling will resonate with adult consumers who are looking to celebrate the holiday by entertaining, or plan to share the cakes as a hostess gift.
Spooky Cake Boxes
Mr. Kipling Sells Halloween Chocolate and Slime Slices & Toffee Terror Whirls
Trend Themes
1. Modernized Seasonal Packaging - Exploring bolder and attention-grabbing packaging designs for seasonal products.
2. Refreshed Cake Category - Standing out in the cake market by offering innovative and unique cake products.
3. Seasonal Entertaining - Appealing to adult consumers who are seeking sophisticated and festive treats for entertaining during the holiday season.
Industry Implications
1. Food Packaging - Creating bold and modern packaging designs for food products.
2. Cake Industry - Innovating and refreshing the cake market by offering unique and standout cake products.
3. Hospitality and Gifts - Meeting the demand for sophisticated and festive treats for entertaining or gifting purposes.