Back in the 1960s, the Movie Bus was born and created quite a craze. Although a total of seven buses were commissioned by the British Government, only one has survived to this day. Fully restored, this retro revival vehicle has come back in full force.
The Movie Bus has the capacity to hold up to 20 people. Based in North Devon, Neatorama reports that it "is used by its owners to promote the cultures and arts of southwestern England." As it is not always in service, the Movie Bus can also be hired for specific events.
Moving Theater Revivals
The Retro Movie Bus is Revamped and Back in Business
Trend Themes
1. Retro Revival - Opportunity for businesses to revive and modernize nostalgic products or experiences for a new audience.
2. Mobile Experiences - Potential for businesses to create unique and interactive experiences on mobile platforms.
3. Cultural Promotion - Businesses can leverage unique vehicles or platforms to promote local arts and cultural events.
Industry Implications
1. Transportation - Disruptive innovation opportunities in creating retro-themed vehicles or services.
2. Entertainment - Opportunities to integrate mobile technology and unique experiences into the entertainment industry.
3. Tourism - Businesses can use specialized vehicles or platforms to promote local cultural tourism.