A shift towards clean eating for many consumers has resulted in others looking for a balance of favorite indulgences in lighter fare, which the Müller 'Püd mmMousse' mousse desserts aim to offer.
Featuring a "light and soft texture," the Müller 'Püd mmMousse' deserts come in three flavor options including Chocolate, White Chocolate and Dark Chocolate. Each of the Müller 'Püd mmMousse' desserts is made with Belgian chocolate for a rich, creamy texture and finish.
The Müller 'Püd mmMousse' mousse desserts were discussed by the CMO from the brand, Michael Inpong, when he said, "We’ve invested a significant amount of time and resource in growing our shopper and consumer understanding and if we’re going to unlock sustainable category growth, it’s vital that we put shoppers and consumers at the heart of everything we do. There’s clearly a market for exciting new products like Müller Püd mmMousse; it’s a segment of the market with real potential for growth."
Indulgent Airy Mousse Desserts
The Müller 'Püd mmMousse' Mousse Desserts are Light and Satisfying
Trend Themes
1. Indulgent Light Desserts - Opportunity to create more light and satisfying dessert options to cater to a shift towards clean eating and balanced indulgences.
2. Belgian Chocolate-based Desserts - Potential for using Belgian chocolate to create rich, creamy textures and finishes for desserts.
3. Shopper and Consumer-centered Product Development - Investing in understanding shoppers and consumers to unlock sustainable category growth with exciting new products like Müller Püd mmMousse.
Industry Implications
1. Snack Foods Industry - Opportunity to create new product lines of indulgent but light snacks in the snack foods industry.
2. Dessert Industry - Chance to innovate within the dessert industry by creating Belgian chocolate-based mousse desserts and exploring the market for growth in this segment.
3. Consumer Packaged Goods (CPG) Industry - Investing in understanding consumers and focusing product development on their needs could lead to growth in the CPG industry with exciting new products like Müller Püd mmMousse.