So much about the distinctive flavor of a wine is derived from the origins of the vineyard, so it's quite fitting for Jiulan Mountain wine to be decorated with patterns from the land. The high-quality make of alcohol comes from "China's Bordeaux" region of the country––an area with similar geography and climate to the famous wineries of the west.
To celebrate the landscape, Zhou Jingkuan designed wine bottle labels with sinuous line art to represent hills, mountains and river waves of the Ningxia Helan Mountains in central China. The four varieties of the beverage are washed in gold, beige, white and blue hues to distinguish them, and to allude to different natural elements about the region.
What can be learned from these elegant Jiulan Mountain Wine labels is the way that they've succeeded to blend references to the source and production of the product, while integrating the traditional artistic style of the origin.
Landscaped Wine Labels
Mountain Wine Packaging Visually Articulates the Grapes' Growing Regions
Trend Themes
1. Regional Artistic Labels - Opportunity to create wine labels that visually represent the unique landscapes and characteristics of the vineyard regions.
2. Geographically Inspired Design - Opportunity to incorporate sinuous line art and natural elements into packaging designs to evoke the geography and climate of the wine's origins.
3. Integrated Traditional Art - Opportunity to merge traditional artistic styles with modern packaging design to create visually appealing and culturally rich wine labels.
Industry Implications
1. Wine and Spirits - Disruptive innovation opportunity to differentiate wine brands and enhance consumer experience through unique and visually captivating label designs.
2. Graphic Design and Packaging - Opportunity to provide specialized design services for wine producers seeking to incorporate custom artwork and geographical elements into their packaging.
3. Tourism and Hospitality - Opportunity for wineries and tourism companies to collaborate and create wine labels that showcase the natural beauty and cultural significance of specific regions.