The Mountain Dew Sweet Lightning has been unveiled as the latest soft drink flavor from the beverage brand that will be available exclusively at KFC locations starting July 1.
The new soda is reported to have a peach flavor with a hint of honey, which will make it a perfect refreshment option for hot weather consumption. The soda comes as the first exclusive beverage that the drink brand has launched with KFC with the only other QSR partnership existing with Taco Bell for the ultra-popular Mountain Dew Baja Blast.
The Mountain Dew Sweet Lightning was developed in partnership with the innovation experts at KFC to ensure that it is suitable as a refreshment option wit the brand's Original Recipe fried chicken.
Exclusive QSR Soft Drinks
Mountain Dew Sweet Lightning is Only Available at KFC Starting July 1
Trend Themes
1. Exclusive QSR Soft Drinks - Mountain Dew Sweet Lightning represents a trend of exclusive soft drinks collaborations between beverage brands and quick-service restaurants (QSRs).
2. Innovative Flavor Profiles - The peach and honey flavor combination in Mountain Dew Sweet Lightning reflects a trend of unique and unconventional flavor profiles in the beverage industry.
3. Strategic Brand Partnerships - The collaboration between Mountain Dew and KFC showcases a trend of strategic partnerships between beverage brands and fast-food chains for exclusive product offerings.
Industry Implications
1. Beverage Industry - The exclusive collaboration between Mountain Dew and KFC highlights an innovation opportunity for beverage companies to create unique flavors and partnerships with QSRs to capture new customer segments.
2. Quick-service Restaurants (qsrs) - The success of Mountain Dew Sweet Lightning at KFC suggests a disruptive opportunity for QSRs to differentiate their beverages by offering exclusive flavors and partnerships with popular beverage brands.
3. Food and Beverage Retail - The trend of exclusive drink collaborations in QSRs emphasizes an opportunity for food and beverage retailers to curate unique beverage offerings through collaborations with beverage brands.