This Motorola eco packaging concept is absolutely genius in the way that it gives the product's wrapper more of a purpose and encourages its continued use. Thought up by Herald Urena during a company sponsored studio course, this idea excels in the department of waste and consumption reduction long-term.
The cutting-edge capsule that contains the smartphone is made of a malleable polymer that keeps the gadget protected. Its new life begins after the mobile has been purchased, because the owner is encouraged to keep the case around. It can remain an effective carrier anytime the device faces damage, and when popped inside out it reveals a prepaid postage stamp printed onto the packaging, so to send a retired handset away to be recycled as e-waste. In addition, a solar charger would have come within Motorola eco packaging, acting as a protective buffer before it was bought and a sustainable source of power afterwards.
Long Life Cycle Boxes
This Motorola Eco Packaging Concept Survives as Long as the Phone Inside
Trend Themes
1. Long Life Cycle Packaging - Opportunity for creating packaging that serves a purpose beyond product delivery, encouraging reuse and waste reduction.
2. Malleable Polymer Technology - Development of malleable polymer materials that provide long-lasting protection for electronic devices.
3. Sustainable E-waste Recycling - Expansion of e-waste recycling programs that incentivize consumers to responsibly dispose of retired electronics.
Industry Implications
1. Consumer Electronics - Opportunity for smartphone manufacturers and other consumer electronics companies to implement long life cycle packaging concepts.
2. Packaging and Shipping - Innovative packaging companies have the potential to disrupt the traditional packaging industry by designing eco-friendly, multi-purpose packaging solutions.
3. E-waste Recycling - Companies involved in e-waste recycling can capitalize on the increasing demand for sustainable disposal of retired electronic devices.