This Motorola eco packaging concept is absolutely genius in the way that it gives the product's wrapper more of a purpose and encourages its continued use. Thought up by Herald Urena during a company sponsored studio course, this idea excels in the department of waste and consumption reduction long-term.
The cutting-edge capsule that contains the smartphone is made of a malleable polymer that keeps the gadget protected. Its new life begins after the mobile has been purchased, because the owner is encouraged to keep the case around. It can remain an effective carrier anytime the device faces damage, and when popped inside out it reveals a prepaid postage stamp printed onto the packaging, so to send a retired handset away to be recycled as e-waste. In addition, a solar charger would have come within Motorola eco packaging, acting as a protective buffer before it was bought and a sustainable source of power afterwards.