Consider yourself a social media hot shot? Now you have a chance to prove it with Orange’s Motorola DEXT Friend-O-Meter campaign. To build hype surrounding the launch of the Motorola DEXT, a smart social phone, Orange has create a socially integrated campaign with Fallon and Unit 9 called the Friend-o-Meter app.
The Motorola DEXT Friend-O-Meter campaign basically tests social media buffs on their knowledge of the social networks they are part of. Integrating Twitter, Facebook, and MySpace, the Friend-O-Meter app quizzes you on your friends, their statuses, groups, likes, etc—and then publishes your results on your favorite social network.
Social Credibility Apps
Orange's Motorola DEXT Friend-O-Meter Campaign is the True Test
Trend Themes
1. Social Media Engagement - Opportunity for apps and platforms that encourage active and knowledgeable participation in social media networks.
2. Social Analytics - Opportunity for tools and technologies that analyze social media data to provide insights and metrics on user engagement and knowledge.
3. Gamified Advertising Campaigns - Opportunity for brands to create interactive and engaging campaigns that leverage gamification elements to test and promote user knowledge and involvement.
Industry Implications
1. Social Media Platforms - Opportunity for social media platforms to integrate gamified features and analytics tools to enhance user engagement and knowledge.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop creative campaigns that leverage gamification and social analytics for client promotions.
3. Mobile Technology - Opportunity for mobile technology companies to create innovative apps and tools that facilitate social media engagement and provide analytics capabilities.