SEVENTH HEAVEN joins forces with footwear experts Suicoke to design the Moto-Cab slides together. The contemporary sandals take on a design language that highlights utilitarian accenting along with graphic details that are true to the Suicoke flagship model. The uppers are made from black nylon materials and it is easily slipped with the chunky silhouette.
Across the top are some contrasting details that read "SEVENTH HEAVEN" and additional branding in white against the dark background. There are also velcro strap enclosures for an added adjustment that is marked with SUicoke's logo. The Moto-Cab sandals are then rounded out with a molded Vibram Morflex sole unit foundation with logos embossed on it along with a padded insole for comfort.
Hefty Utilitarian Monochromatic Sandals
SEVENTH HEAVEN and Suicoke Co-Design the Moto-Cab Slides
Trend Themes
1. Utilitarian Accenting - There is an opportunity for disruptive innovation in creating footwear that utilizes utilitarian accenting to enhance functionality and style.
2. Graphic Details - Incorporating unique and eye-catching graphic details into footwear designs can create a disruptive innovation in the fashion industry.
3. Chunky Silhouette - Designing footwear with a chunky silhouette can be a disruptive innovation that appeals to consumers seeking a bold and unique aesthetic.
Industry Implications
1. Footwear - The footwear industry can embrace disruptive innovation by incorporating utilitarian accenting, graphic details, and chunky silhouettes into their designs.
2. Fashion - The fashion industry can seize disruptive innovation opportunities by collaborating with experts to create footwear that blends style and functionality.