On top of the uncertainty of this current time, first-time moms-to-be are experiencing plenty of changes on their own and in many cases, they're having to do so without the usual amount of support—to bring women together, Motherhood Maternity launched a social-based movement to virtually unite expecting women and new moms.
During a global pandemic, expecting mothers are experiencing changes with everything from routine check-ups to the conditions in which they may give birth—as hospitals are restricting visitors, pregnant women are being forced to give birth alone. To help women feel more secure and connected to others during a disruptive time, Motherhood Maternity created a community to share discussions on everything from virtual doctor's appointments and postpartum isolation to working from home with young kids.
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
Trend Themes
1. Virtual Motherhood Communities - The rise of virtual motherhood communities presents an opportunity for specialized online platforms to connect and support expecting and new mothers remotely.
2. Virtual Health and Wellness Support - With virtual doctor's appointments and online wellness classes becoming the norm, there is a growing opportunity to create specialized platforms that offer customized virtual services for expecting and new mothers.
3. Online Parenting Education - Expecting and new mothers are turning to online resources for education and guidance on everything from navigating parenthood during a pandemic to postpartum mental health, presenting an opportunity for specialized online education platforms.
Industry Implications
1. Healthtech - The growing demand for virtual healthcare and wellness services presents an opportunity for healthtech companies to develop specialized platforms for expecting and new mothers.
2. Social Media - The rise of virtual motherhood communities presents opportunities for social media platforms to create specialized online spaces for expecting and new mothers to connect and share experiences.
3. Edtech - Expecting and new mothers are turning to online education resources for guidance and support, creating opportunities for edtech companies to create specialized parenting education platforms.