Are you left wanting something a little more death-wishy after hiking the simple, safety-ridden paths offered at US parks? Ascended Mt. Everest more times than you can count and even once blindfolded? Maybe it's time to visit Mt. Hua in China's Shaanxi Province. Trails there are narrow, steep, and sometimes, nothing but old wood boards fastened to the side of the mountain by chains. Parachutes are optional.
Implications - In today's society, many consumers seek out thrilling and exciting activities to provide relief from everyday responsibilities and mundane routines. Businesses that can provide consumers with riveting experiences will appeal to consumers who find themselves requiring some exhibitionism infused into their otherwise dull and busy lifestyles.
More-Than-Extreme Hiking
Mt. Hua in China
Trend Themes
1. Thrill-seeking Adventures - Opportunity for businesses to offer exhilarating experiences to consumers seeking excitement and relief from their daily routines.
2. Extreme Mountaineering - Potential for businesses to cater to adventurers who desire more dangerous and challenging hiking experiences.
3. Experiential Tourism - Opportunity for the tourism industry to attract visitors by offering unique and thrilling experiences.
Industry Implications
1. Adventure Tourism - Businesses in the adventure tourism industry can capitalize on the demand for exciting and thrilling experiences.
2. Outdoor Equipment - Opportunity for companies in the outdoor equipment industry to develop specialized gear for extreme mountaineering activities.
3. Hospitality and Accommodation - Hotels and resorts situated near extreme hiking destinations can offer tailored packages and services to adventurous travelers.