Oversized Muted Bulbous Sneaker

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Grounds Unveils a New Iteration of the Moopie Sneaker Design

Japanese designer Mikio Sakabe designs a new iteration of the Moopie for Grounds as the latest release. The new looks launched in UJNG, a concept store based in London. There are two new colorways in total -- a black option and a white one.

The shoes are particularly bulbous, especially near the bottom half of the silhouette, appearing as if it is inflated throughout the entire sole unit. The Moopie has five sole unit bubbles that are segmented right beneath the shoe, bulging out in different angles for a dramatic look. The upper appears in the opposite manner, with a knitted construction for a close and comfortable fit around the shoe, done in an engineered pattern for structural support.
Trend Themes
1. Oversized Sneaker Design - There is an opportunity for companies to create their own versions of the oversized sneaker trend by exploring new materials and colorways.
2. Bulbous Sole Units - Companies can innovate by creating unique sole unit designs that add a distinct flair to their sneaker offerings.
3. Engineered Knit Construction - The use of engineered knit constructions is a disruptive innovation opportunity for companies looking to improve the fit and support of their sneakers.
Industry Implications
1. Fashion - The fashion industry can capitalize on the oversized sneaker trend by designing their own versions for consumers who want a bold statement piece.
2. Footwear - Sneaker companies can incorporate the bulbous sole unit design and engineered knit constructions to create unique sneakers for their consumers.
3. Retail - Retail stores can capitalize on the oversized sneaker trend by showcasing a variety of retailers' designs to appeal to different consumer preferences.

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