Buzzfeed has added a new MoodFeed feature, which is able to recommend viewers content based on their current emotional state. Users are able to select from 6 different options, including curious, stressed, bored, nostalgic, joyful and hungry. Based on the user's selection, the MoodFeed feature will present users' articles corresponding with their selection.
In order to build the new MoodFeed feature, BuzzFeed initially identified the common moods, then found articles that could fit into each section. BuzzFeed also implemented AI tools in order to automate this process, this means that articles can be automatically sorted into each of the six categories.
The company is still identifying the best way to use the new feature and figuring out an appropriate scale and strategy for the project. The company notes that more moods could be added in the future.
Emotionally Tailored Content
Buzzfeed Adds a MoodFeed Feature That Syncs Content to a Users Mood
Trend Themes
1. Emotion-based Recommendation - Opportunity to develop personalized content recommendation systems that align with users' emotional states.
2. AI-powered Content Curation - Possibility to automate the process of sorting articles into specific mood categories using AI tools.
3. Expanding Mood Options - Potential to add more mood options in the future to cater to a wider range of user emotions.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to enhance user engagement and satisfaction by delivering emotionally tailored content.
2. Technology - Opportunity for AI companies to develop advanced algorithms for mood-based content curation and recommendation systems.
3. Marketing and Advertising - Potential for advertisers to leverage emotion-based content to create more impactful and targeted marketing campaigns.