First Trendhunter.com saw the 'Anti-Energy' Drank beverage, and now we've found another canned beverage geared to slide you into a mellow mood. ViB -- it stands for 'Vacation in a Bottle' (although it seems to be in a can) -- teases that the drink delivers a 'Wave of Relaxation'. With natural B12 and B6 vitamins, ViB Chill-N is said to, “relax your state of being, clear your mind, soothe your stress, help remove harmful toxins, boost your immune system, and help release the energy and metabolism of carbohydrates.â€
The yummy sounding ViB Chill-N is a sparkling drink with a blend of pomegranate and berries. An 8oz serving delivers only 40 calories and is caffeine-free. The company also says it contains antioxidant qualities and is low in carbs.
On the way soon are Passion and Hang-N flavours, and if you can imagine - ViB Kids.
Mood Boosting Drinks
ViB Chill-N Vacation in a Bottle
Trend Themes
1. Mood-enhancing Beverages - ViB Chill-N highlights the potential for drinks that offer relaxation, stress relief, and other health benefits.
2. Low-calorie/sugar-free Carbonated Drinks - ViB Chill-N taps into the trend of health-conscious consumers looking for sparkling beverages that are low in calories and free of sugar.
3. Functional Ingredients - ViB Chill-N's B12 and B6 vitamins demonstrate the potential for drinks with added functional ingredients that offer additional health benefits.
Industry Implications
1. Beverage Industry - ViB Chill-N is a disruptive innovation opportunity for the beverage industry to capitalize on consumer demands for healthier and functional beverages.
2. Health and Wellness Industry - ViB Chill-N represents an opportunity for the health and wellness industry to create additional products geared towards relaxation, stress relief, and improved health through functional ingredients.
3. Child-friendly Beverages - ViB's announcement of a potential line of kid-friendly beverages represents a market opportunity for companies in the beverage industry who want to offer low-calorie and sugar-free drinks for children.