Matthew M. Williams has infused his design expertise into the core of Givenchy since taking over as the Creative Director and his latest project is the Monumental Mallow silhouette. The fashion designer delivers a set of footwear for the Fall Season spotlighting avant-garde themes.
The shoes arrive in two options: it includes a lot-top cut or a high-top cut. The high-top iteration has a sock liner at the collar made from mesh for a stark contrast and look. It is made with a smooth matte rubber material at the base foundation complete with a cream tonal distressed look. It is marked with sculptural lines for a textural look and complete with branding details. The low-cut boasts a similar look to a chunky clog with tonal options of black, matte brown, or matte black.
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Givenchy's Monumental Mallow Prepares for the Fall Season
Trend Themes
1. Avant-garde Footwear Design - Opportunities for designers to create innovative, sculptural, and textural footwear using rubber materials for the luxury market.
2. High-top Sock Liner Trend - Fashion brands can capitalize on the demand for eye-catching high-top sneakers with sock liner detailing made from contrasting materials.
3. Chunky Clog Trend - The trend for chunky clog-like footwear with a distressed, tonal, and minimalist design presents an area for growth in the luxury shoe market.
Industry Implications
1. Luxury Fashion - Luxury fashion industry can leverage the popularity of avant-garde footwear design to gain a competitive edge in the market.
2. Footwear Manufacturing - Footwear manufacturers can explore innovative methods and materials to create high-top sneakers with sock liner detailing and chunky clogs.
3. Retail Industry - Retailers can cater to the demand for avant-garde and chunky clog footwear by stocking high-end designer brands that offer these styles.