While the innovative Impossible Burger can now be found in many major restaurant chains, Monty's Good Burger is a new eatery that is basing its entire menu around the plant-based burger. As co-founder Bill Fold describes: "We came across the Impossible Burger at Crossroads Kitchen in LA about 18 months ago. Once it became available to purchase wholesale, we thought it would be an incredible opportunity to open Monty’s at the Riverside Food Lab."
Monty's Good Burger is set to open in Riverside, California as of May this year, offering both single and double burgers made with none other than the Impossible Burger. Some of the other health-focused fast food items on the menu will include kale caesar salads, julienne fries and tater tots, with a focus on locally sourced ingredients gathered within a 30-mile radius.
The Impossible Burger is now sold through over 1,000 restaurants, with many establishments attributing an increase in both guests and gross sales to the meatless burger.
Vegan Burger-Centric Eateries
Monty's Good Burger Was Inspired by the Impossible Burger
Trend Themes
1. Plant-based Fast Food - The rise of plant-based fast food eateries like Monty's Good Burger is creating an opportunity for innovative menu options and sustainable food choices.
2. Locally Sourced Ingredients - More restaurants are embracing a 30-mile radius sourcing strategy, allowing for fresher ingredients and a stronger connection to the local community.
3. Meatless Burgers - The popularity of meatless burgers, such as the Impossible Burger, is driving demand for innovative plant-based protein alternatives in the food industry.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to expand their menu offerings to include plant-based options and cater to the growing demand for healthier, sustainable food choices.
2. Restaurant - Restaurants can capitalize on the trend of locally sourced ingredients by partnering with local farmers and suppliers to offer fresher and more sustainable menu options.
3. Food Manufacturing - Food manufacturers have the opportunity to develop and produce innovative plant-based protein alternatives to meet the demand for meatless burgers and other plant-based food products.