Moncler's Genius project was recently launched at Milan Fashion Week and saw eight designers reinterpret the brand's iconic down jackets.
The project was described by the brand as a "hub of exceptional minds operating in unison while simultaneously cultivating their singularity." The Genius project tasked designers with reinterpreting the down jackets, but they were instructed to keep function in mind. Each collaboration came with a corresponding number and mission statement and resulted in designs ranging from gown-like jackets to a down quilt.
Some of the featured designers in Moncler's Genius project included Pierpaolo Piccioli, Craig Green, Kei Ninomiya, Hiroshi Fujiwara and many more. The designs varied in inspiration, with some designers focusing on Moncler's history, the utility of the brand or infusing streetwear styles. With the eight reimagined jackets, Moncler hopes to improve the appeal of its designs and will adopt some looks into its regular collections.
Collaborative Jacket Collections
Moncler's Genius Project Had Designers Reimagine an Iconic Jacket
Trend Themes
1. Collaborative Fashion Design - The Moncler Genius project showcases the trend of collaborative fashion design, where designers come together to reinterpret iconic garments.
2. Function-focused Fashion - The Moncler Genius project highlights the trend of incorporating function into fashion, as designers were instructed to prioritize functionality while reimagining the jackets.
3. Streetwear Infusion - The Moncler Genius project reflects the trend of infusing streetwear elements into high-end fashion, as some designers focused on incorporating streetwear styles into their jacket designs.
Industry Implications
1. Fashion Design - The Moncler Genius project presents disruptive innovation opportunities in the fashion design industry, encouraging collaboration and functional reimagining of iconic garments.
2. Outdoor Apparel - The Moncler Genius project opens up disruptive innovation opportunities in the outdoor apparel industry, as designers prioritize functionality and reimagine down jackets for improved appeal.
3. Luxury Fashion - The Moncler Genius project offers disruptive innovation opportunities in the luxury fashion industry, showcasing collaborations and the incorporation of streetwear elements into high-end designs.