Supreme introduces a closer look at its new Momoko DOLL launch, which is a collectible figure that has been around since the year 2001. The doll stands 12.6 inches tall and is created by Namie Manabe and PetWORKs as a collective project on the side before it became a popular series in the Japanese market.
Supreme unveils a video online to showcase the apparel worn by the dolls. They are seen adorned in the iconic Box Logo hoodie, layered jeans, a metallic GORE-TEX jacket, the logo beanie, canvas backpack, sweatpants, and more. The video online is scored by the song Sobakasu by JUDY AND MARY. The doll launched officially yesterday -- available at the online store.
Streetwear-Informed Collectible Dolls
Supreme Unveils a Closer Look at its Momoko Doll
Trend Themes
1. Collectible Dolls Inspired by Brands - Companies can partner with toy manufacturers to create branded collectible dolls, providing a new way for fans to interact with a brand and potentially create a new revenue stream.
2. Streetwear-inspired Toys - Toy companies can create streetwear-inspired toys to tap into the popularity of the streetwear fashion trend and appeal to a younger demographic.
3. Online Toy Launches - Launching toys exclusively online can create a sense of exclusivity and scarcity, potentially driving up demand and creating a unique customer experience.
Industry Implications
1. Fashion - Fashion brands can explore the potential of creating collectible dolls as a new source of revenue and as a way to engage with fans through a new medium.
2. Toy Manufacturing - Toy manufacturers can tap into the popularity of streetwear fashion by creating streetwear-inspired toys, potentially attracting a new, younger demographic.
3. Online Retail - The online retail industry can capitalize on the sense of exclusivity created by online toy launches, potentially driving up sales and creating a unique customer experience.