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'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub

Of all the companies that one might expect to hold a Mother's Day campaign, a porn site would likely fall low on the list, but Pornhub's 'Mommy's Special Glasses' are just that. The Mother's Day gift consists of a card with a link on it. That card folds and transforms into set a of virtual reality glasses, and when mom follows the link on her smartphone and inserts it into the folded card, she'll be treated to "the best night of her life."

Pornhub's headset follows the concept of Google Cardboard, with a low tech solution to providing VR entertainment. The card itself, along with the naughty link, carries instructions for how to fold it and insert one's smartphone, so even a tech neophyte will be able to use it.
Trend Themes
1. VR Entertainment - Disruptive innovation opportunity: Explore new ways to create immersive virtual reality experiences for entertainment purposes.
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Industry Implications
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3. Marketing and Advertising - Disruptive innovation opportunity: Explore non-traditional marketing strategies that disrupt the status quo and capture audience attention in unique ways.

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