Mobile engagement company MobileBridge recently announced its blockchain-based Momentum cryptocurrency, focused on loyalty for both customers and brands. While certain companies have already launched blockchain-based reward platforms, MobileBridge is hoping to better introduce blockchain ecosystems to more companies with its full suite of tools built to drive engagement with loyalty, as well as provide data-driven insights for businesses.
In addition to the entire suite, brands will also be able to leverage the Momentum cryptocurrency. This new loyalty-focused cryptocurrency offers a single location for consumers to access various reward cards from multiple companies, while also providing a tangible value for actions customers take. Essentially, the Momentum cryptocurrency will act as a base for brands to launch their own cryptocurrency, while also allowing customers to exchange one company's token back into a momentum token.
Cryptocurrency Loyalty Rewards Points
Momentum Cryptocurrency Helps Brands Build Reward Programs
Trend Themes
1. Blockchain Loyalty Programs - Using blockchain technology to build loyalty programs that provide data-driven insights for businesses.
2. Cryptocurrency-based Reward Platforms - Launching reward platforms that leverage cryptocurrency as a tangible value for customer actions.
3. Multi-company Reward Cards - Creating a single location for consumers to access various reward cards from multiple companies.
Industry Implications
1. Mobile Engagement - Incorporating blockchain-based loyalty programs into mobile engagement strategies.
2. Data Analytics - Utilizing blockchain ecosystems to gather data-driven insights for businesses.
3. Financial Technology - Exploring the use of cryptocurrency in loyalty and reward programs within the financial technology sector.