At the beginning of April, online membership-free wholesale retailer Boxed.com is set to unveil a new service that's expressly for mothers called the "Momcierge." The concierge service will operate much like a chatbot, but it will be run by humans to provide answers to questions received via Boxed's website and the Boxed app.
The new service for Millennial moms will be expressly available for mothers who use Boxed, and Boxed aims to determine whether or not a user is a mother based on previously purchased products.
As well as being able to offer a range of concierge services, Boxed's Momcierge will also help to predict when essential household or baby care items should be replenished, and automate the process. The up-and-coming Momcierge service will feature technology that's similar to Boxed’s Smart Stockup technology, which makes the most of artificial intelligence and consumer data to determine when a consumer's supplies may be running low.
Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers
Trend Themes
1. Momcierge Service - The launch of Boxed.com's Momcierge service will create a new trend in online concierge services catering exclusively to mothers.
2. Human-powered Chatbots - The Momcierge service making use of chatbots powered by human agents will start a trend in digital assistants providing personalized recommendations and assistance.
3. Smart Stockup Technology - The Smart Stockup technology used by Boxed.com's Momcierge will start a trend in AI-based forecasting of customer needs and automated replenishment of essential household and baby care items.
Industry Implications
1. Retail Industry - The Retail industry could benefit from the Momcierge service model by offering personalized, human-powered chatbots for their customers to provide enhanced customer service and create brand loyalty.
2. Technology Industry - The Technology industry can leverage the Momcierge service model to develop AI-based solutions that can help automate forecasting and replenishment for a variety of products and services.
3. Service Industry - The Service industry could explore the Momcierge service model to offer personalized recommendations and services that cater to specific customer segments, such as working parents, to create a loyal customer base.