Eccentric Platform Shoe Collaborations

Ugg and Molly Goddard Have Released a FW20 Line Together

Ugg is making a huge comeback for the Fall/Winter season having just announced partnerships with Telfar and Claire Tabouret, now the iconic boot brand is back with a newly announced partnership with British designer Molly Goddard.

The collaborative line will feature comfortable slippers and extreme platform slip-ons, deviating from the more traditional look of the brand to offer a little eccentricity. The platform shoes arrive in bold colorways that include a deep burgundy red and a classic seafoam green.

According to Goddard, "We wanted to make something bold and colorful, to play with the UGG DNA,..The outcome are shoes that are wearable, fun, with a much-needed sense of humor, given the times…and I think still very elegant!"

Trend Themes

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  3. Revival of Ugg Boots — Disruptive innovation opportunity: Collaborating with popular designers to bring fresh reinterpretations of Ugg boots, attracting new audiences and driving a comeback in popularity.

Industry Implications

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  3. Luxury Footwear — Disruptive innovation opportunity: Reinventing luxury footwear by combining comfort and style in unconventional ways, such as creating elegant yet eccentric platform shoes, attracting fashion-forward consumers seeking distinctive designs.

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