Ugg is making a huge comeback for the Fall/Winter season having just announced partnerships with Telfar and Claire Tabouret, now the iconic boot brand is back with a newly announced partnership with British designer Molly Goddard.
The collaborative line will feature comfortable slippers and extreme platform slip-ons, deviating from the more traditional look of the brand to offer a little eccentricity. The platform shoes arrive in bold colorways that include a deep burgundy red and a classic seafoam green.
According to Goddard, "We wanted to make something bold and colorful, to play with the UGG DNA,..The outcome are shoes that are wearable, fun, with a much-needed sense of humor, given the times…and I think still very elegant!"
Eccentric Platform Shoe Collaborations
Ugg and Molly Goddard Have Released a FW20 Line Together
Trend Themes
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3. Revival of Ugg Boots - Disruptive innovation opportunity: Collaborating with popular designers to bring fresh reinterpretations of Ugg boots, attracting new audiences and driving a comeback in popularity.
Industry Implications
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