Finding that consumers loved using its Age Defender Moisturizer, Kiehl's set out to create a new moisturizer for men with a lighter gel texture. The Age Defender Gel Moisturizer offers all the anti-aging and hydrating properties of its popular moisturizing cream but in the form of a fast-absorbing gel. The firming and lifting skincare product helps to specifically address the needs of men's skin, which produces more oil and tends to be coarser and thicker than women's.
The non-greasy gel moisturizer targets fine lines and wrinkles, all the while keeping skin looking smooth without excess shine. The product boasts a dual-action formula that delivers deep 24-hour hydration and at the same time, improves elasticity and reduces roughness. Some of the key extracts in the formula are from linseed extract and white birch.
Age-Defying Gel Moisturizers
Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting
Trend Themes
1. Lightweight Gel Moisturizers for Men - Companies can expand their product lines by creating lightweight gel moisturizers specifically designed for men.
2. Dual-action Skincare Products - There is an opportunity to create more skincare products with dual-action formulas that target specific concerns while also providing deep hydration.
3. Natural Extracts in Skincare - Companies can incorporate natural extracts, like those from linseed and white birch, into their skincare products for added benefits and appeal to consumers who prioritize natural ingredients.
Industry Implications
1. Men's Grooming - Men's grooming companies can expand their offerings with lightweight gel moisturizers that specifically address the unique concerns of men's skin.
2. Skincare - Skincare companies can incorporate dual-action formulas into their product lines to cater to consumers who prioritize both hydration and targeted skincare solutions.
3. Natural Beauty - Natural beauty companies can leverage the appeal of natural extracts like linseed and white birch to create skincare products that align with their brand values.