In one of its largest lines, Modus Vivendi, specialty retailer of men’s underwear and accessories, offers a truly heavenly collection of sexy intimates inspired by Greek mythology. The brand showcases this collection in a series of eight different subcategories named after popular Greek gods Apollo, Cronus, Atlas, Zeus, Dionysus, Ares, Hermes and Eros, along with three other series additions that will be debuting as part of the collection in the near future.
When observing these modernly tailored designer undergarments, it’s not hard to see how they take their inspiration from the historical fantasies. The Zeus collection is comprised of raw, natural materials including cotton, rope and a leather-like fabric in earthy colors like beige, khaki, army green and brown, which makes sense since Zeus was the god of sky and thunder. While the collection inspired by Dionysus, the god of ecstasy, features luxe, low-cut briefs in shiny metallic or adorned with gold, silver, or black sequins.
Other key details of this all-encompassing underwear line include soft, quality fabrics, daring cuts, chain embellishments and leather-look fabrics. So get ready to react your own scene from the film 'Immortals,' and create the ultimate fantasy world under your sheets with a sensual fresh pair of undies from Modus Vivendi.
Divinely Cracked Underwear Campaigns
Modus Vivendi Makes Underwear Fit For a Greek God
Trend Themes
1. Greek Mythology-inspired Underwear - Opportunity for designers to create innovative and unique men's underwear inspired by different mythological figures.
2. Luxury Lingerie Collections - Disruptive opportunity for retailers to offer upscale, designer underwear collections with unique themes and materials.
3. Fantasy-inspired Intimates - Opportunity for brands to explore fantasy and role-playing themes through the design and marketing of intimate apparel.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to attract customers with unique and themed underwear collections.
2. Textile and Fabric Manufacturing - Opportunity for fabric manufacturers to develop and supply innovative materials for luxury underwear collections.
3. Movie and Entertainment Merchandise - Opportunity for movie studios and entertainment companies to collaborate with underwear brands to create merchandise inspired by fantasy films.