Kutani Choemon is a pottery shop that has stood the test of time, but to last another 130 year, it has introduced a line of modernized Japanese tableware which will appeal to younger generations. Although it maintains the iconic silhouettes of its cups and chopstick holders, the imagery has been tweaked to include fun elements such as a boombox, skateboard and drum set.
The modernized Japanese tableware is also still made using blue Kutani color glazes. Quirky and playful, the Kutani Choemon's latest collection is still as practical as ever, just with a slight twist. In addition to this particular line of modernized Japanese tableware, the pottery shop also boasts a youthful Disney collection as well as cups with hidden characters inside.
Modernized Japanese Tableware
30-Year-Old Pottery Shop Kutani Choemon Updates Its Designs
Trend Themes
1. Modernized Japanese Tableware - The trend towards modernized Japanese tableware featuring fun elements opens up an opportunity for other traditional pottery shops to refresh their collections to appeal to a younger audience.
2. Playful Imagery in Traditional Tableware - The trend of incorporating playful imagery into traditional tableware offers an opportunity for designers to create unique collections that can be marketed to a wide range of audiences.
3. Hidden Character Tableware - The trend of hidden character tableware offers an opportunity for designers to incorporate interactive and personalized elements into their collections, which have the potential to become collectible items.
Industry Implications
1. Pottery - Pottery shops can update their collections with modernized designs, playful imagery and hidden characters to appeal to a younger audience and stay ahead of the curve.
2. Tableware - Tableware manufacturers can incorporate unique and fun elements into their designs to appeal to a wider range of customers and stand out in what has been a traditional industry.
3. Collectibles - The trend of hidden character tableware offers an opportunity for designers to create limited edition pieces that can potentially become collectibles.