For Models Only (FMO) is a new modeling platform that aims to match aspiring models directly with retailers, effectively cutting out any unnecessary intermediaries and allowing digital natives to seek out opportunities that fit their lifestyles. The next-gen modeling platform, which is said to cater to "the selfie generation," takes the form of a subscription-based service that gives members access to modeling jobs, insider expertise and more.
Although the full version of the peer-to-peer model-matching service is not set to launch until spring 2019, a test run of FMO collected the attention of 3,000 people who were eager to sign up for the modeling platform.
With virtual influencers, CGI cover models and modeling agencies exclusively for mature clients, the world of modeling, fashion and marketing is rapidly evolving to suit the needs of the digital age.
Next-Gen Modeling Platforms
FMO Directly Connects Online Retailers and Aspiring Models
Trend Themes
1. Direct-to-retail Model - The potential for online platforms to directly connect models with retailers and cut out intermediaries represents a disruptive innovation opportunity for the modeling industry.
2. Subscription-based Modeling - The emergence of subscription-based modeling services like For Models Only presents a disruptive innovation opportunity in the modeling industry, attracting members with tailored job opportunities and insider expertise.
3. Digital Native Modeling - The rise of digital native modeling platforms represents a disruptive innovation opportunity for digitally-savvy models and retailers to connect through self-curated, personalized models.
Industry Implications
1. Fashion and Retail - The emergence of direct-to-retail model connections through modeling platforms represents a disruptive innovation opportunity for the fashion and retail industries to access a wider pool of diverse and tailored talent.
2. Marketing and Advertising - Subscription-based modeling services like For Models Only could present disruptive innovation opportunities for the marketing and advertising industries to access a more customized and diverse selection of models for campaigns.
3. Technology - The rise of digital-native modeling platforms represents a disruptive innovation opportunity for tech companies to leverage AI and other cutting-edge technologies to create new business models to connect retailers and models.