There are many reasons to love the ModCloth for Liberty London ad campaign. Right away, the images are captivating with the soft pastel colors of the murky waters and flower petals. Secondly, the lookbook stars a range of models that vary in both size and shape. This inclusiveness speaks to the positive direction the fashion industry is moving in. Last, but certainly not least, are the swimwear themselves.
Feminine, flattering and perfect for the summer season, the ModCloth for Liberty London collection is just what women have been waiting for. Dubbed High Dive, there is a vintage vibe behind the designs thanks to the concentration on high waisted bottoms and floral patterns. Yet modern women will love the designs all the same. It's hard not to.
Floating Floral Swimwear
The ModCloth for Liberty London Campaign Stars Models of Varied Sizes
Trend Themes
1. Inclusive Fashion - The ModCloth for Liberty London campaign showcases models of varied sizes, highlighting the trend towards inclusivity in the fashion industry.
2. Vintage-inspired Swimwear - The High Dive collection by ModCloth for Liberty London taps into the trend of vintage-inspired designs with high waisted bottoms and floral patterns.
3. Captivating Visuals - The use of soft pastel colors, murky waters, and flower petals in the ModCloth for Liberty London campaign sets a trend for visually captivating fashion marketing.
Industry Implications
1. Fashion - The ModCloth for Liberty London campaign reflects trends and opportunities in the fashion industry, particularly in inclusive fashion and vintage-inspired swimwear.
2. Marketing - The visually captivating elements of the ModCloth for Liberty London campaign present opportunities for innovative and eye-catching marketing strategies.
3. Retail - The ModCloth for Liberty London collection offers a potential market for retailers looking to cater to customers seeking inclusive and vintage-inspired swimwear.