Getting great deals doesn't only happen at the mall, as mobile online shopping is gaining more momentum everyday. It all started back in the 90s with the rise of the Internet and newly created e-commerce. From here, consumers slowly moved online to do their shopping and now that market accounts for over 50% of American consumer purchases.
Entering the 21st century, e-commerce changed with the mobile revolution and now more it is expected that 37% of online purchases by fall 2013 will be made from a mobile device. This infographic dives deeper into the mobile revolution and breaks down the main reasons why shopping from a tablet or smartphone is so appealing.
Moreover, retailers are scrambling to keep up with e-commerce expansion with more stores moving online everyday. The infographic wraps up by stressing that if companies don't listen to its customers and catch up, they'll be left in the dust.
E-Commerce Expansion Charts
The Mobile Online Shopping Market is Growing at an Exponential Rate
Trend Themes
1. Mobile Online Shopping - Disruptive innovation opportunity: Develop user-friendly mobile shopping apps and optimize websites for mobile devices.
2. E-commerce Growth - Disruptive innovation opportunity: Implement advanced technology and analytics to personalize the online shopping experience and enhance customer satisfaction.
3. Retailers Going Online - Disruptive innovation opportunity: Embrace e-commerce platforms and digital marketing strategies to reach a wider customer base and increase sales.
Industry Implications
1. Mobile Technology - Disruptive innovation opportunity: Create innovative mobile devices and technologies to enhance the mobile shopping experience.
2. Analytics and AI - Disruptive innovation opportunity: Develop advanced analytics and AI solutions to predict consumer behavior and optimize e-commerce operations.
3. E-commerce Platforms - Disruptive innovation opportunity: Build customizable and user-friendly e-commerce platforms for businesses to establish their online presence and compete in the digital marketplace.