Described as a mobile messaging assistant, the Haptik app is replacing traditional call centers with WhatsApp-style customer support. While digital customer service is becoming increasingly mainstream in the United States (especially with the onslaught of brands using social media), other parts of the world are implementing digital customer service solutions at an increasing rate. This mobile platform comes from India.
Developed by experts in wireless, telecom, food and delivery industries, the Haptik platform offers customers real-time support and information on more than 200 companies globally. Compatible with smartphones and tablets, the app works similarly to popular messaging app WhatsApp and can address your questions in no less than six minutes. The mobile messaging assistant offers a wide variety of services, including locating ATMs, troubleshooting IT issues and researching phone plans.
Text-Based Customer Service Apps
This Indian Mobile Messaging Assistant Answers Customers' Queries
Trend Themes
1. Digital Customer Service Solutions - The Haptik app is replacing traditional call centers with its mobile messaging assistant, pointing towards the trend of using digital platforms for customer support.
2. Real-time Support Technology - The Haptik app provides real-time support and information, indicating a trend towards utilizing technology to address customer queries instantly.
3. Mobile Messaging Assistant - The Haptik app's use of a mobile messaging assistant like WhatsApp showcases the trend of leveraging popular messaging platforms for customer service.
Industry Implications
1. Wireless Telecommunications - The Haptik app, developed by experts in wireless and telecom industries, highlights the potential for disruptive innovation in improving customer service in this sector.
2. Food Delivery - The Haptik app's inclusion of food and delivery industries in its platform suggests a disruptive opportunity to enhance customer support and information services for this industry.
3. Technology Solutions - The Haptik app's ability to troubleshoot IT issues and research phone plans showcases the potential for disruptive innovation in technology support solutions.