Mars Wrigley teamed up with pop star Meghan Trainor alongside three emerging American musicians for the launch of its latest product: M&M'S MIX. Mars Wrigley and Trainor worked with artists Carly Ann Cabero from Seattle, LA-based Jeremy Jones, and NY-based Sung Lee to release a remix of the vintage song 'Candy Man.' The energetic music video spotlights the new M&M'S MIX product.
The M&M'S MIXes revamp the classic candy-coated, chocolate snack by adding three M&M'S flavors into party-size packages. The Classic Mix includes standard chocolate, peanut butter, and peanut M&M'S, and the Peanut Mix includes dark cholate, white cholate, and milk chocolate peanut M&M'S. Fans of the brand can participate in the launch of the M&M'S MIX by posting their own remixes of 'Candy Man' on social media for a chance to be featured on M&M'S social channels. Alongside the launch, M&M'S is contributing $10,000 to the community-based music non-profit the All Stars Project.
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
Trend Themes
1. Musician-backed Marketing - The collaboration between Mars Wrigley and musicians for the launch of M&M'S MIX highlights the trend of using artists to promote products and create unique content that connects with consumers.
2. Snack Remixes - The introduction of M&M'S MIXes adds new flavors to a classic snack, showing the potential for other companies to innovate and update popular products with new variations.
3. User-generated Content Campaigns - M&M'S MIX's social media campaign invites fans to participate in creating their own remixes of 'Candy Man,' demonstrating the trend of brands engaging with consumers and encouraging them to create content that showcases their products in a unique way.
Industry Implications
1. Food and Beverage - Mars Wrigley's launch of M&M'S MIX shows the potential for food and beverage companies to collaborate with artists and create unique, limited-edition products that appeal to consumers.
2. Music - The collaboration between Mars Wrigley and musicians for the launch of M&M'S MIX showcases the potential for the music industry to partner with brands to create promotional content and connect with consumers in a new way.
3. Non-profit - M&M'S MIX's contribution to the All Stars Project highlights the trend of brands partnering with non-profits and giving back to communities through their product launches and campaigns.