The M&M's Crunchy Caramel candies are the latest creation from the brand that will provide consumers with a satisfying snack to pick up when craving a sweet, chocolatey confection. The treat contains a texturized center that will crunchy when eaten to offer a contrast to the smooth chocolate that surrounds it. This speaks to the rising popularity of crunchy snack varieties that offer a satisfying textural experience.
The M&M's Crunchy Caramel candies also come at a time when the bite-sized candy market is seeing enhanced growth as consumers seek to enjoy their favorite foods in a smaller format. The candies have been launched by the Mars Wrigley brand in the UK and will be supported by a digital campaign and influencer marketing push.
Crunchy Bite-Sized Chocolates
The M&M's Crunchy Caramel Candies are a Satisfying Indulgence
Trend Themes
1. Crunchy Snack Varieties - Opportunity for creating innovative snack products with a texturized center to offer a satisfying textural experience.
2. Bite-sized Candy Market - Opportunity to capitalize on the enhanced growth of the bite-sized candy market by introducing new flavors and variations of small format treats.
3. Digital Campaign and Influencer Marketing - Opportunity to leverage digital platforms and influencer marketing to promote and increase sales of confectionery products.
Industry Implications
1. Confectionery - Disruptive innovation opportunities in the confectionery industry to develop and market unique crunchy snack varieties.
2. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by introducing new flavors and variations of bite-sized candy.
3. Marketing and Advertising - Opportunity for disruptive innovation in the marketing and advertising industry by leveraging digital platforms and influencers to promote confectionery products.