M&M’s Cookie Dough candies are making their debut in the Australian market to provide avid fans of the treats with a new option for satisfying their craving. The product features a cookie dough center that's coated in rich milk chocolate before being covered in the treat's signature crispy candy shell. The treat boasts a dual-flavor experience that incorporates tasting notes of chocolate and cookie dough into a single treat, and will be available at retailers starting in January 2024.
Mars Wrigley Marketing Director Ben Hill spoke on the M&M’s Cookie Dough candies saying, "We’re seeing a rise in consumers not only wanting flavour variations from their favourite snacks and treats, but textural experiences as well. Our new M&M’s Cookie Dough houses a real cookie dough centre in the heart of an M&M."
Crispy Cookie Dough Candies
M&M’s Cookie Dough Has Two Flavors in a Single Treat
Trend Themes
1. Dual-flavor Experience - M&M’s Cookie Dough candies offer a dual-flavor experience by combining the tastes of chocolate and cookie dough in a single treat.
2. Flavor Variations - Consumers are seeking flavor variations in their favorite snacks and treats, leading to innovative products like M&M’s Cookie Dough.
3. Textural Experiences - The trend of desiring textural experiences in food is driving the creation of M&M’s Cookie Dough with a crispy candy shell and cookie dough center.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the rise in demand for dual-flavor experiences by developing innovative candy products like M&M’s Cookie Dough.
2. Snack - The snack industry has the opportunity to cater to consumers' desire for flavor variations by introducing new snack options with unique taste profiles, similar to M&M’s Cookie Dough.
3. Food Manufacturing - The food manufacturing industry can explore the trend of textural experiences by creating innovative products that combine different textures, such as M&M’s Cookie Dough with its crispy candy shell and soft cookie dough center.