Not all women like to shop. It's these women that MM.LaFleur is targeting. MM.LaFleur is a unique fashion brand and service that caters to professional women specifically. Not a lot of these women can afford the time to browse aisles of clothing on online shops. MM.LaFleur steps in to provide "classic shift dresses, pencil skirts, and blouses in muted colors that would appeal to working women of all ages," writes Fast Company.
Since it's inception three years ago, MM.LaFleur has grown to be a cult favorite and even offers something akin to a subscription service that's been dubbed "Bento Box." Fast Company writes, "MM.LaFleur sends customers a box of personally curated products from their website designed to come together as a complete set of outfits —dresses, blazers, even accessories—that a woman would need for a week at the office."
Anti-Shopping Fashion Brands
MM.LaFleur Provides Professional Women with a Stress-Free Service
Trend Themes
1. Anti-shopping Fashion Brands - Fashion brands and services targeting people who do not like to shop are on the rise.
2. Curated Fashion Subscription Services - Fashion brands providing personalized subscription boxes are increasing in popularity.
3. Professional Women's Fashion Services - Fashion brands focusing on providing stress-free services to professional women are a growing trend.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the trend by introducing personalized subscription boxes and stress-free shopping services.
2. Retail Industry - Retail industry can introduce curated subscription boxes of clothing and accessories targeted to specific demographics.
3. E-commerce Industry - E-commerce industry can provide personalized shopping experiences for busy professionals with curated outfits and professional consultations.