Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and teens to lead a balanced life.
While soda is often criticized for its high sugar content and for being one of the leading causes of childhood obesity and early diabetes diagnoses, the major soda rivals aim to shed this negative image with the help of an engaging and educational web campaign.
Leveraging the power of YouTube, Instagram and Facebook, Mixify invites American youth to "balance what they eat, drink, and do" in order to lead healthy and enjoyable lives. In addition to its corresponding social channels, the platform is a source for nutritious summer recipes, healthy beverage and snack hacks and fun exercises that tweens and teens will respond to -- thanks to experts and influncers that are actually their age. The website suggests healthier ways of enjoying sodas and promotes Pepsi, Coke and Dr. Pepper products while stressing the importance of a balanced diet and exercise plan.
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Trend Themes
1. Youth-focused Balanced Lifestyle - Opportunity for brands to target young consumers with engaging and educational content promoting a balanced and healthy lifestyle.
2. Social Media Influence for Health - Leveraging the power of social media platforms like YouTube, Instagram, and Facebook to educate and inspire young people to make healthier choices.
3. Influencer Marketing for Health Brands - Collaborating with experts and influencers who are the same age as the target audience to create relatable and impactful health campaigns.
Industry Implications
1. Beverage - Beverage companies like Pepsi, Coke, and Dr. Pepper can capitalize on the trend by promoting their products as part of a balanced and healthy lifestyle.
2. Health and Wellness - Companies in the health and wellness industry can develop platforms and campaigns that target young consumers and provide them with accessible resources for leading a balanced lifestyle.
3. Social Media Marketing - Agencies specializing in social media marketing can offer services to brands looking to reach and engage with young audiences interested in leading a balanced lifestyle.