This Mission Foods wraps and breads range is being launched by the brand in the UK convenience store sector to offer consumers an easy way to access high-quality bread products at their leisure. The range consists of five options including original tortilla wraps, plain pita bread and three naan products in plain, garlic and coriander flavors. The price-marked products are presently being rolled out to Booker depot locations.
Managing Director of Mission Foods UK Paula Jordan spoke on the new wraps and breads range saying, "In the current climate, brands are key in the convenience channel as they provide shoppers with reassurance on product quality and consistency. We’ve created a comprehensive range of staples for retailers, and the price-marked packs will help give shoppers confidence that they are getting good value from their local store. Our new convenience range also has a longer shelf life, making it an even more attractive proposition to retailers who are concerned about wastage and stock management, while the pack formats are perfectly suited for those on a top up shop or looking for ‘meal for tonight’ options."
High-Quality Convenience Store Breads
This Mission Foods Wraps and Breads Range Has Five Options
Trend Themes
1. High-quality Convenience Store Products - Brands can offer reassurance on product quality and consistency, while longer shelf life and attractive pack formats cater to consumers' convenience needs.
2. Expansion of Convenience Store Bread Offerings - As consumers increasingly value convenience, expanding bread offerings in convenience stores could open up new market opportunities and increase foot traffic.
3. Demand for Flavored Naan Products - Increasing demand for unique and flavorful naan products presents an opportunity for brands to innovate and capture market share in the bread category.
Industry Implications
1. Convenience Store - Convenience stores can benefit from offering a wider variety of high-quality bread products to attract consumers seeking convenience and value.
2. Bakery - Bakeries can capitalize on the demand for unique and flavored bread products, particularly naan, by innovating and expanding their product offerings.
3. Food Retail - Food retailers can increase sales and customer loyalty by stocking high-quality bread products that cater to consumers' convenience needs and offer value.