With the 'Minions' spin-off film from 'Despicable Me' upcoming, Illumination Entertainment and Universal Pictures teamed up with Capri-Sun to launch a line of Minion-branded products like honey puff cereal and ice cream lollies.
The Minion-branded products will hit the market during the 2015 months of June and July to correspond with the movie's release dates. The line will even feature a new Minion-inspired BanApple flavor. The new flavor is Capri-Sun's tribute to the Minions themselves.
In addition, the line of beverages and treats will include collectible items like pouches to entice consumers with special souvenirs. There will also be a massive sweepstakes campaign for consumers to enter and win family vacations. This line of playful merchandise is sure to catch the attention of animation fans and Disney movie-lovers alike.
Minion Snack Packaging
Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
Trend Themes
1. Movie-themed Product Launch - Launching a new line of products to coincide with the release of a highly anticipated movie is a disruptive innovation opportunity for companies looking to generate buzz and attract fans.
2. Collectible Giveaways - Including collectible items with products is a disruptive innovation opportunity for companies looking to create a sense of exclusivity and increase consumer engagement.
3. Limited-edition Product Flavors - Creating limited-edition product flavors is a disruptive innovation opportunity for companies looking to tap into pop culture trends and generate interest among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of releasing limited-edition flavors and collectible giveaways to coincide with a popular movie release to increase sales and brand recognition.
2. Entertainment and Media - The entertainment and media industries can explore opportunities to collaborate with food and beverage companies to launch tie-in products and promotions to coincide with the release of popular movies.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on the potential for generating buzz and creating engagement by helping companies launch movie-themed product lines and associated promotions.