Minimals by Sebastian Burga, an art director based in Lima, Peru, is a collection of toys that are inspired by the concept of minimalism as well as mini-animals, hence its name. Taking on boxy, pixelated forms, they can easily be likened to retro video game characters. This aesthetic will not only make them popular among children, but hipsters as well.
More than that, Minimals by Sebastian Burga are modular. They recently won the talented designer a Silver A Design Award at the A’Design Awards. As written by the mastermind behind them, "Certainly, they're set out to expose the essence of toyness through eliminating all non-essential forms, features and concepts. Together, they create a pantone of colors, animals, clothes, styles and archetypes, encouraging people to find themselves between them." Thus, they encourage imagination.
Modular Animal Toys
Minimals by Sebastian Burga Look Like Retro Video Game Characters
Trend Themes
1. Modular Toys - The modular feature of Minimals by Sebastian Burga presents an opportunity to create customizable toys that promote creativity and personalization.
2. Minimalist Design - The minimalist aesthetic of Minimals by Sebastian Burga taps into the growing trend of simplicity and clean lines, offering an opportunity for product designers to cater to the demand for minimalist aesthetics.
3. Retro-inspired Products - The retro video game character-inspired design of Minimals by Sebastian Burga targets both children and hipsters, suggesting an opportunity for other industries, such as fashion or home decor, to incorporate retro-inspired elements into their products.
Industry Implications
1. Toy Industry - The modular and minimalist design of Minimals by Sebastian Burga can disrupt the traditional toy industry by offering customizable and aesthetic-focused toys that appeal to a wide range of consumers.
2. Product Design Industry - The success of Minimals by Sebastian Burga highlights the potential for product designers to embrace modular and minimalist approaches, creating innovative and visually appealing products across various categories.
3. Fashion Industry - The retro-inspired aesthetic of Minimals by Sebastian Burga opens up opportunities for fashion brands to incorporate nostalgic elements into their designs, catering to the growing consumer demand for vintage and retro fashion.