The tiniest Amy Winehouse impersonator has surfaced in a viral video on YouTube. Little people around the world will be supporting this Chilean Amy Winehouse look-a-like, as she mouths the words to the infamous song "Rehab."
Rumour has it that they told the Chilean mini-me of Amy Winehouse to go to rehab, but she said "hi ho, hi ho, hi ho."
Implications - Viral videos on YouTube, like the Teeny-Tiny Amy Winehouse clip, are quickly replacing film and television as the go-to place for entertainment. The beauty of viral videos stems from the fact that they are consumer-driven, creating an instant sense of trust between consumers and whatever they're watching. Companies who dare try to take on the task of creating a viral video must remember to seem genuine and organic.
Badass Mini Impersonators
Teeny-Tiny Amy Winehouse Sings 'Rehab'
Trend Themes
1. Viral Video Entertainment - The rise of viral videos on platforms like YouTube presents an opportunity for companies to create genuine and organic content to build trust with consumers.
2. Consumer-driven Entertainment - Consumers are increasingly drawn to entertainment content that they can relate to and trust, creating opportunities for companies to cater to this demand.
3. Digital Disruption in Film and Television - The popularity of viral videos as an alternative entertainment source is challenging traditional film and television industry, prompting them to find innovative ways to engage audiences.
Industry Implications
1. Online Video Streaming - Companies in the online video streaming industry can leverage the trend of viral video entertainment to capture and engage a wider audience.
2. Advertising and Marketing - Advertising agencies and marketing companies can embrace consumer-driven entertainment to create authentic and relatable content for their clients.
3. Film and Television - The film and television industry needs to adapt to the digital disruption caused by viral videos by finding new ways to engage viewers and stay relevant.