The tiniest Amy Winehouse impersonator has surfaced in a viral video on YouTube. Little people around the world will be supporting this Chilean Amy Winehouse look-a-like, as she mouths the words to the infamous song "Rehab."
Rumour has it that they told the Chilean mini-me of Amy Winehouse to go to rehab, but she said "hi ho, hi ho, hi ho."
Implications - Viral videos on YouTube, like the Teeny-Tiny Amy Winehouse clip, are quickly replacing film and television as the go-to place for entertainment. The beauty of viral videos stems from the fact that they are consumer-driven, creating an instant sense of trust between consumers and whatever they're watching. Companies who dare try to take on the task of creating a viral video must remember to seem genuine and organic.
Badass Mini Impersonators
Teeny-Tiny Amy Winehouse Sings 'Rehab'
Trend Themes
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Viral Video Entertainment — The rise of viral videos on platforms like YouTube presents an opportunity for companies to create genuine and organic content to build trust with consumers.
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Consumer-driven Entertainment — Consumers are increasingly drawn to entertainment content that they can relate to and trust, creating opportunities for companies to cater to this demand.
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Digital Disruption in Film and Television — The popularity of viral videos as an alternative entertainment source is challenging traditional film and television industry, prompting them to find innovative ways to engage audiences.
Industry Implications
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Online Video Streaming — Companies in the online video streaming industry can leverage the trend of viral video entertainment to capture and engage a wider audience.
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Advertising and Marketing — Advertising agencies and marketing companies can embrace consumer-driven entertainment to create authentic and relatable content for their clients.
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Film and Television — The film and television industry needs to adapt to the digital disruption caused by viral videos by finding new ways to engage viewers and stay relevant.