The MINI Superleggera Vision is a an electric vehicle created in collaboration with MINI and Touring Superleggera. The vehicle is a fusion of the MINI and the Superleggera coach design. It offers minimal lines and the effortless essence of a classic roadster, while an electric drive-train offers advanced driving dynamics.
The MINI Superleggera Vision is designed and crafted by hand, and is a beautiful and successful fusion of the traditional Italian coachwork construction pioneered by Superleggera and the classic British aesthetics that mark the MINI.
The front of the vehicle offers traditional MINI elements including distinctive circular headlights -- that look like cartoon eyeballs -- and a hexagonal grille. A side view of the vehicle emphasizes the 'touring line,' a precise movement from the front wheels to the rear and a trademark of the Italian coachwork building philosophy. Photo Credits: designboom, bmwgroup
Elegantly Fused Electric Cars
The MINI Superleggera Vision Blends Elegant Coach and Economy Car
Trend Themes
1. Classic-meets-contemporary Electric Vehicles - There is an opportunity for the automotive industry to offer more electric vehicles that blend classic design with modern technology.
2. Handcrafted Electric Vehicles - Handcrafted electric vehicles could become a trend in the automotive industry, offering a more personalized and unique driving experience.
3. Coach-built Electric Vehicles - Collaborations between electric vehicle manufacturers and established coach builders could create a new market for high-end, coach-built electric cars.
Industry Implications
1. Automotive Industry - There is an opportunity for the automotive industry to innovate and create unique electric vehicles that appeal to classic car enthusiasts and modern consumers alike.
2. Coach-building Industry - Collaborations between electric vehicle manufacturers and coach builders could create a new market for high-end, custom electric cars.
3. Electric Vehicle Industry - Electric vehicle manufacturers can innovate and offer more personalized electric vehicles that appeal to a wider range of consumers, including those who appreciate traditional car craftsmanship.