Rather than selling full-sized frozen pancakes, Pillsbury is now making Mini Pancakes that offer a quick, easy and portion-controlled breakfast option that's especially ideal for kids.
The individually wrapped Mini Pancakes come in flavored varieties like Strawberry Splash and Maple Burst'n, which are made with a base of 100% whole grains and a formula that's entirely free from artificial flavors or colors; instead, natural ingredients like radish extract, spirulina and beet powder are used as flavoring and coloring agents. For added convenience, the small-scale pancakes come in heat-and-serve package designs.
Knowing that many consumers are scaling down the sizes of their meals in favor of more frequent on-the-go snacking, Pillsbury is now making an assortment of miniature breakfast products, including everything from bagels and toast to waffles.
Miniature Frozen Pancakes
Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format
Trend Themes
1. Miniature Breakfast Products - Pillsbury is tapping into the trend of downsized meals and creating a range of miniature breakfast products.
2. Whole Grain Convenience - Pillsbury is meeting the demand for convenient and healthy breakfast options by offering whole grain mini pancakes.
3. Natural Flavors and Colors - Pillsbury is addressing consumer preferences for natural ingredients by using radish extract, spirulina, and beet powder as flavor and coloring agents in their mini pancakes.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the trend of miniature breakfast products by developing convenient, portion-controlled options for consumers.
2. Health Food Industry - The health food industry has an opportunity to innovate by creating more whole grain, natural ingredient breakfast options that are quick and easy for consumers to enjoy.
3. Convenience Food Industry - The convenience food industry could benefit from creating heat-and-serve products like Pillsbury's Mini Pancakes that cater to consumers' desire for easy, on-the-go breakfast options.