MINI New Zealand is promoting a new and surprisingly risque campaign through its MINI 'Night Test Drives' ads that invite roadsters to drive the latest models of its cars at night.
The ads are trying to entice consumers that late night is the best time to drive due to less traffic and lack of other distractions around. Or, as depicted in this first ad, late night is when the cops are too busy in the strip clubs to patrol the streets. A clever tag line follows: "Drive when no one’s around."
Risque Auto Campaigns
MINI 'Night Test Drives' Ads Want You To "Drive When No One's Around"
Trend Themes
1. Nighttime Test Drives - Automotive companies can disrupt the industry by offering nighttime test drives and highlighting the advantages such as less traffic and fewer distractions.
2. Risque Advertising - Using risque advertisements can be a disruptive innovation opportunity for brands to attract attention and differentiate themselves in the market.
3. Promoting Nighttime Driving - Marketing campaigns that promote nighttime driving can create a new trend and open up opportunities for automotive companies to cater to consumers who prefer driving at night.
Industry Implications
1. Automotive - The automotive industry can explore the trend of nighttime test drives and utilize risque advertising to entice consumers and stand out from competitors.
2. Advertising - The advertising industry can tap into the demand for risque and attention-grabbing campaigns like the MINI 'Night Test Drives' ads.
3. Tourism and Leisure - The tourism and leisure industry can incorporate the trend of promoting nighttime driving as a unique experience for travelers to explore cities during quieter hours.